“Two thousand miles of border with the U.S. “Mexico is the only country in the world that has two natural markets,” Irarragorri said.
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MLS benefits through its association with the Mexican fan base, a much larger TV audience and with iconic global brands like Chivas and Club América. The Mexican teams benefit by tapping into a larger, wealthier market with much greater disposable incomes. It also makes the idea of synergy between Liga MX and MLS a no-brainer, Irarragorri said. But the passion for soccer flows freely back and forth and that makes it unique. The U.S.-Mexico border may be a political dividing line that has become more militarized and contentious in recent years. “We need to target that market, that American company market as a team, for them to consider us as they consider teams in the MLS for sponsorship purposes.” company that had a presence in two markets, like Mexico and the U.S., I would use obviously a Mexican team because of the ratings it has in the U.S., that are only growing,” he said. and in the U.S., we will be much more straightforward going to our fans’ needs.”Īs for commercial partners, Irarragorri said the passion of Liga MX fans and the massive TV ratings they have in the U.S. “So you can be a fan of Santos and not live in Torreón,” he said. fan base and for attracting U.S.-based sponsors. Irarragorri also plans a more robust and integrated approach to servicing the needs of its U.S. “And they go hand in hand with merchandising.”
“The academies, they go hand in hand with the scouting,” he said. But that, too, is part of a bigger strategy.
#Cruz azul vs santos who won series
The office, Irarragorri said, will focus first on servicing a series of academies, including one that opened this summer in the state of Washington. Orlegi Sports already has opened a temporary business office in Orange County with plans for a more permanent presence in Los Angeles. Taking the next step will require greater resources and a bigger brand and Irarragorri thinks he knows where to find them, which is the strategy behind Orlegi Sports’ decision to join a growing number of Mexican soccer teams that have increased their focus on the U.S. And it has done that despite modest payrolls when compared to Liga MX’s giants. Both teams will seek to win the match to score points and the possible pass to the Liguilla.Since Irarragorri became involved with Santos in 2006, the club has played in eight league finals. Jonathan Rodriguez (21), Roberto Alvarado (23), Yosimar Yotún (19), Guillermo Fernández (28), Rafael Baca (22), Luis Romo (7), Alexis Peña (5), Juan Escobar (24), Pablo Aguilar (23), Julio Dominguez (4), and Andrés Guidiño (30) will play with the machine. In San Luis, the 11 players who will be in the lineup are: Marcelo Barovero with number 1, Jesús Piñuelas (3), Ricardo Chavez (5), German Berterame (7), Juan Sanabria (8), Adam Bareiro (9) Facundo Waller (15), Javier Güémez (16), Unai Bilbao (20), Jair Díaz (27) and Emmanuel Garcia (28). In this meeting, Romulo Otero will debut, after being qualified and not playing last Wednesday the match against the Rayados. The Cruz Azul players will wear white shorts, socks and jerseys for the match against Atlético de San Luis, the last time they wore this way was when they won the title in the Champions League MX. Among the options to enjoy the match you can follow live, also on the mobile app. The match will be watched at 9 PM on ESPN, with a restricted signal as the media has the broadcasting rights.
On the official Twitter account of the BBVA MX League, they stated that the matches must be conducted in a respectful manner, which is part of the campaign against the discriminatory cry in conjunction with the Mexican Football Federation to encourage inclusion in football. They have a defeat against Necaxa, they tied in their duel with the Queretaro White Roosters and beat the Chivas. The Rojiblancos won 3-1 in their last match against Pumas at the University Olympic Stadium. The current champions of the Liga MX have so far accumulated two wins, two draws and one loss.įor their part, the premises led by coach Marcelo Méndez are in tenth place in the overall standings. The blue team will seek to have the three points to position themselves among the first places in the overall contest.
In the match against the Red Devils of Toluca he won the victory. Juan Reynoso's Celeste Machine in its last match against Monterrey tied, but is in fifth place in the overall standings. The 6th Opening Day 2021 of the Liga MX will be played this Saturday at the Alfonso Lastras Stadium at 21:00 hours. Soccer Football - Liga MX - Final - Cruz Azul v Santos - Estadio Azteca, Mexico City, Mexico - Cruz Azul's Luis Romo and teammates celebrate after winning the Liga MX REUTERS/Henry Romero
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